This brand guide outlines the key standards for maintaining 360 Direct Access' visual identity and ensuring consistent brand representation across all materials.

Please review the guidelines carefully. Once you’ve done so, you’re welcome to download the assets you need.

The logo suite’s versatility allows the logo to fit all types of spaces - big and small. Each lockup is intended for different use cases so that the logo can stand on its own anywhere. The Logo Stacks and Full Brand Mark should be used most often to maximize brand visbility. The Wordmark and Contained/Simplified Brand Marks are to be used more sparingly.

These logos are to be used on dark backgrounds when contrast is needed.

Our color palette is designed to reflect clarity, trust, and human connection. The darker tones provide strength and stability, serving as the foundation of the brand. Mid tones support communication and balance, while lighter neutrals create openness and accessibility. Accent colors are used intentionally to signal action, highlight key moments, and bring warmth to the experience. To maintain brand consistency, use only these colors across digital and print materials. Ensure sufficient contrast for accessibility and readability.

Roca and Helixa are our primary typefaces and should be used across all branded materials whenever possible. Roca is best suited for headlines and high impact messaging, while Helixa supports body copy and digital readability with clean, modern clarity.

When primary fonts are unavailable, use Hedvig Letters Serif in place of Roca and Reddit Sans in place of Helixa to maintain visual consistency.

Consistency builds recognition.

Recognition builds trust.

Trust builds lasting impact.

For any branding and design questions, please contact the marketing team at marketing@360directaccess.com.

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